Offering the perfect mix of exclusive music videos, outrageous user footage, breaking news, hilarious comedy, sports highlights, movie trailers, interviews, shocking viral clips and more daily, the official Worldstar Hip Hop app keeps you updated on the go. Never a dull moment - guaranteed. Now equipped with the Worldstar Camera feature, you can create your own Worldstar videos by selecting clips or shooting new ones. Then order them together, preview and submit your videos to Worldstar Hip Hop! Version 2.

Both of these news and entertainment organizations regularly produce content that people all over the world go crazy over. The site has had its share of criticism for the type of content it features, but if we focus on why this content goes viral we can gain important insight into how marketers can create better content that is positioned for the same success. BuzzFeed provides shareable breaking news, original reporting, entertainment, and video across the social web to its global audience of more than million users. BuzzFeed understands the importance of packaging content for social so that it spreads. Their content is formatted and distributed across a variety of mediums and channels. Content on BuzzFeed is posted to their website and shared across social, making it easy for their audience to find, consume and share the content.

WorldStarHipHop is a content-aggregating video blog. O'Denat referred to the site as the " CNN of the ghetto ". O'Denat later restarted it as a content aggregator. O'Denat used the setup of OnSmash. O'Denat said that this led to tension between the two websites.

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